Few things are more frustrating for online store owners than seeing their Google Merchant Center account suspended, again. One day your products are live, driving traffic and sales, and the next, your account is flagged, your ads stopped, and your revenue stalled.

If your account keeps getting suspended even after reinstatement, it usually isn’t random; repeated suspensions almost always point to unresolved compliance issues or recurring errors in your feed, website, or policies. This guide breaks down the most common mistakes that cause repeated suspensions and how to prevent them for good.

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1. Fixing Only Visible Errors That Cause Repeated Suspensions

Many merchants fix only the visible error in Merchant Center without investigating the underlying cause. For example, they may adjust the price of one flagged product but ignore inventory mismatches across the rest of the catalog.

Google evaluates your entire feed and website, not just the problem product. Accounts that rely solely on a quick Google Merchant Center suspension fix often see the same errors resurface.

Pro Tip: Perform a full compliance audit before appealing. Check policies, product data, and website pages thoroughly.

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2. Incomplete Policy Pages That Trigger Re-Suspensions

Suspensions often occur because Google can’t verify store policies. Common mistakes include:

• Refund or return policies that are unclear or generic
• Missing contact information or customer support links
• Policies hidden in footers or inaccessible to crawlers

Adding pages alone isn’t enough. Google checks for clarity, accessibility, and consistency. Merchants who fail repeatedly often overlook best practices from understanding and preventing GMC suspensions.

3. Price and Availability Mismatches

Even minor inconsistencies between your feed and website can trigger repeated suspensions. Examples include:

• Prices updated on the website but not in the feed
• Out-of-stock items still marked as available
• Currency mismatches for international stores

Google continuously monitors these details. Merchants who use automated tools to update inventory often discover these errors only when troubleshooting common issues in Google Merchant Center.

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4. Poor Product Feed Quality

A weak feed can silently cause account issues. Missing GTINs, incorrect brand names, or over-optimized titles can all contribute to repeated disapprovals.

Proper Google Shopping feed optimization ensures your product data is complete, structured, and aligned with Google’s requirements, a crucial step to prevent future suspensions.

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5. Dropshipping Without Transparency

Dropshipping stores are particularly vulnerable when transparency is lacking. Key mistakes include:

• Shipping times that are unclear or unrealistic
• Reused supplier images or descriptions
• Branding inconsistencies or hidden information at checkout

Stores facing repeated issues often require a GMC suspension fix for dropshipping to address these recurring errors.

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6. Making Website Changes Without Review

Many merchants experience repeat suspensions after reinstatement because website updates introduced new issues. Changing themes, installing apps, or updating checkout settings can unintentionally break policy compliance.

Following steps outlined in a Google Merchant Center recovery guide ensures all changes maintain compliance and don’t trigger fresh suspensions.

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7. Submitting Appeals Too Early

Submitting an appeal before fully fixing every violation is one of the fastest ways to get suspended again. Google expects:

• All issues fully resolved across the account
• Accurate product data and pricing
• Transparent website policies

Understanding the reinstatement process is essential to avoid repeated rejections or temporary reinstatements.

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Take Control of Your Merchant Center Account

Repeated Google Merchant Center suspensions can disrupt sales, reduce product visibility, and create unnecessary stress for store owners. The good news is that these suspensions are usually preventable when you understand the common mistakes and take proactive steps to maintain full Merchant Center compliance.

Ensuring your product feed is accurate, policies are clear and accessible, and pricing/availability matches your website is critical. For merchants using Shopify, WooCommerce, or dropshipping stores, combining a professional Google Merchant Center suspension fix with a Google Shopping audit can identify hidden issues before they escalate, helping prevent repeated suspensions.

Opti Merchant specializes in helping store owners recover suspended accounts and implement systems to maintain long-term compliance. By addressing root causes rather than just surface errors, you can protect your account, increase product approval rates, and keep your Google Shopping campaigns running smoothly.

Protect Your Google Shopping Sales Today

Taking these steps today ensures that your account stays compliant, your products remain visible, and your store is positioned for sustainable growth. Don’t wait until another suspension affects your sales. Proactive management is the key to a healthy Merchant Center account.